Asilia Africa is one of East Africa’s long-standing safari companies.

Meaning ‘genuine’ or ‘authentic’ in Swahili, we’ve built a reputation for incredible safari experiences and our unwavering commitment to empowering both people and nature alike in the region.

Asilia was built by passionate people with deep roots in East Africa’s original family-run safari companies: Rekero Camp in 1986 and Oliver’s Camp in 1992. In 2004, they combined their experience, family spirit and commitment to East Africa and formed Asilia. Together, they sought to offer safari experiences paired with conservation efforts that bring meaningful change to the region. Today, we are a fast-growing, leading safari operator, employing nearly 1,000 people in 19 bespoke camps and lodges in Kenya, Tanzania and Zanzibar.